Using the right tools for the job

How many times have your tools let you down during work, adventure or play? Have you ever bought the cheapest option available, only to replace it several times instead of purchasing the good gear in the first place? I think we all have, and if you’re clever you know what to do the next time around. My raincoat is leaking. It’s a $2 poncho. What did …Keep Reading…

2017 Summer Sprints [Round 3] in Pictures

There’s simply nothing better than race day! This weekend just gone saw round 3 of the Summer Sprints held by the RATS Cycling Club at Underwood Park. A bit of rain overnight wasn’t enough to keep the dusty conditions at bay while the harsh sun provided no escape for riders and made shooting conditions a little bit tricky. We came prepared with the essentials…plenty of sunscreen and …Keep Reading…

SEQ Enduro Series – Visual Media Packages

Throughout the 2016 SEQ Enduro Series Element generated an audience of over 18,000 views on Youtube video content alone. Add in the Pinkbike views and the thousands of of photos that were shared around after every event and we’re talking big numbers! In 2017 we aim to improve on our success by working alongside Event Management Solutions and offering the very best in video and …Keep Reading…

Wild West XCO Series Round 4 | Castle Hill [Photos]

Well it has been several years since any kind of racing has taken place at Blackstone Park (Castle Hill) out at Ipswich and what a great way to bring it back. Round 4 in the Wild West XCO Series brought 150+ riders to the new venue with the event series exploding in size over the last couple of years. It has become a must-do racing series …Keep Reading…

Can you recognise a professional photo?

So…can you recognise a professional photo from an amateur photo? If you’re like most people, you can tell the difference. It captures your eye and stands out immediately, and in many cases you will find that the image evokes some sort of emotive response from within. Beautiful looking waterfall? Take me there! Amazing looking car? Get me behind the wheel! Incredible looking food? Just try and …Keep Reading…

Wild West XCO @ Samford in Pictures

We are absolutely in love with our 2017 events calendar! Especially awesome is the amount of XCO that has come back into our lives, and we couldn’t be happier. The Wild West series has grown so much since we last caught up with JR on track at Walloon in 2015. This weekend brought Round 3 to Samford, one of the closer-to-Brisbane rounds, so we thought we’d get …Keep Reading…

2017 Summer Sprints [Round 1] in Pictures

Our first event for 2017 saw us head to Underwood Park to cover the first round of the Summer Sprints held by RATS Cycling Club. Believe it or not this was Element’s first outing at the Underwood Park MTB Track. The rain held off just long enough to provide a fantastic day’s riding for all involved. The track demonstrates an incredible variety of features jam packed into a …Keep Reading…

Filming at the Dingo Enduro 2016

It was awesome to head out to Hidden Vale over the weekend (22-23 Oct), home of the Flight Centre Epic, for their third annual Dingo Enduro event. If you know Element, you know how much we love our Enduro mountain biking. The Hidden Vale trails were nothing short of exceptional and provided fun, flowy purpose built singletrack with a few technical sections and gaps throughout. …Keep Reading…

Toohey Trail Run 2016 – Photos

For the second year running (pun intended) Griffith Sport hosted their annual ‘Toohey Trail Run’ at the Griffith Nathan campus in October 2016. We were stoked to work with Griffith Sport to provide some marketing material for the event. Plenty of smiles – as well as sweat – were seen out on the course and it was great to see everyone having such a fun …Keep Reading…

Getting Creative with Course Previews – Video

Earlier this year we were approached to create a unique course preview for an upcoming Mountain Biking event. The RATS Cycling Club of South Brisbane were hosting their annual Bayview Blast event, with a huge 100km option as the biggest race of the weekend. Armed with some quality mapping material thanks to Organised Grime, we were excited to see what was possible by mixing the 2D course maps with …Keep Reading…

GROW with Nature Play App Launch

“Nature Play is fundamental to a full and happy childhood.” This is the message that Nature Play Qld continues to deliver through a range of educational programs, community events and a great number of free and inspirational resources. While the premise of Nature Play is reminiscent of the past where free range neighbourhood kids played outside in parks with friends until the sun went down, the organisation …Keep Reading…

Barista of the Year (Shingle Inn) – Video

Shingle Inn’s Barista of the Year was a great event to be a part of. With the best Shingle Inn baristas from all around Australia this was certainly an entertaining afternoon, and we were pleased to deliver a fun and exciting video production for Shingle Inn. Considering the video explains everything you need to know, we’ll keep this short…so let the viewing begin! Barista of the …Keep Reading…

24 Hour Video Production Giveaway

We’re giving away a free “24 Hour Video Production” to one lucky organisation in the outdoors and recreation industry in South East Queensland (or beyond*). Simply sign up below to be in the draw! Terms and Conditions: This giveaway is valid for outdoor and recreation business, companies, clubs or organisations. Your business or organisation must have some involvement in the outdoors or nature to be …Keep Reading…

EWS Qualifying in Toowoomba – Full Report

Round five of the 2016 SRAM Enduro series was looking in doubt in the days leading up to the event. Wet weather was doing its best to settle in, causing potentially dangerous conditions for riders and a situation that could lead to track erosion. On Saturday’s practice session at Toowoomba the rain caused an early finish for riders. However, when race day arrived the rain …Keep Reading…